Tourism

ZTA TAKES SERVICE EXCELLENCE TRAINING TO KEY GOVERNMENT DEPARTMENTS

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The Zimbabwe Tourism Authority (ZTA) has started rolling out an aggressive Service Excellence training programme throughout the country. In line with the country’s National Development Strategy1, this week the ZTA Destination Management Division is providing free training services in Victoria Falls.

ZTA spokesperson Chief Godfrey Koti said the programme is anchored on equipping all tourism front-line staffers who are responsible for client services and interactions.
“An exceptional service excellence culture will not come by accident, it will come by design and time investment in learning from industry experts. This is why we have decided to roll out an extensive Hospitality Service Excellence training programme,” he said.

Focus and emphasis this time is on various government departments and agencies.
“These organisations include the Zimbabwe Republic Police, National Handling Services, Zimparks, Zimbabwe Revenue Authority, Airports Company of Zimbabwe, Hotels & critical tourism entities & stakeholders,” said Koti.

“The training is highlighting on creating awareness on the need for good ambassadorial etiquette for destination Zimbabwe.
The aim is to develop an integrated approach to service excellence in the tourism sector. We have to rationalise our efforts and develop a way of doing things that will guide service excellence in the sector and create an enabling environment for developing a positive customer service culture,” he added.

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Abel Mavura is a journalist, editor, and writer whose work explores the intersections of cities, migration, and social justice. He tells stories about how people move, survive, and remake urban life under conditions of precarity, drawing on close field engagement and lived experience. Trained as a journalist at the Christian College of Southern Africa, Abel’s early work was rooted in media practice and community storytelling. Over time, his focus expanded into research and critical inquiry, allowing his writing to move fluidly between reportage, analysis, and long-form reflection. He is a graduate of Sciences Po Paris and is currently pursuing research at the University of Cambridge, where his work builds on earlier research into migration and informal housing. Abel is the author of three books, and his writing has appeared across platforms ranging from grassroots and community radio to international and policy-facing spaces. His work is grounded in clarity, ethical storytelling, and a commitment to centring voices often left out of mainstream narratives.

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