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Toronto, Canada — A new publication honouring the life’s work of Philip Kotler, widely regarded as the “Father of Modern Marketing,” is set to bring his most influential ideas to a new generation of readers.
Titled The Kotler Legacy: People, Planet and Prosperity, the book is now available for pre-order through major booksellers, including Amazon. Published by Sutherland House Experts, the collection offers a curated selection of 40 writings that span marketing, business, economics, sustainability, and the evolving role of corporations in society.
Kotler, an acclaimed author of more than 100 books and Professor Emeritus at the Kellogg School of Management, has influenced generations of students and professionals worldwide. His ideas have reached audiences from North America to communities in Bangladesh, Saudi Arabia, and China, shaping both academic thought and practical business strategy.
The Kotler Legacy brings together decades of intellectual work, presenting insights on capitalism, democracy, inequality, and ethical leadership. The book highlights Kotler’s long-standing commitment to redefining marketing as a force not only for profit, but for social responsibility and global progress.
“Marketing is not just about selling products, it is about shaping the kind of world we want to live in,” the book suggests, reflecting Kotler’s enduring philosophy that business must serve the common good.
Positioned as a timely resource, the book is aimed at business leaders, executives, and students seeking to navigate an era defined by disruption and accountability. It introduces practical frameworks grounded in the concept of the 3Ps, People, Planet, and Prosperity, encouraging organisations to adopt more sustainable and inclusive approaches.
Among the key themes explored are the future of marketing through regenerative practices, the relationship between capitalism and democratic systems, and the need for businesses to operate within planetary boundaries. Kotler’s foundational concepts, including prosumers, atmospherics, and societal marketing, continue to influence both corporate strategy and academic discourse.
Industry leaders and scholars have praised the book for its relevance and depth. José Salibi Neto described Kotler as a figure who has transformed not only business but humanity itself, while Christian Sarkar emphasised the importance of aligning marketing with the common good. Additional endorsements from figures such as Hermann Simon and Harry M Jansen Kraemer Jr highlight the book’s role in guiding values-based leadership.
As global challenges continue to reshape the business landscape, The Kotler Legacy invites readers to rethink leadership, responsibility, and the purpose of marketing in building a more equitable and sustainable future.
The book is now available for pre-order through major retailers.
