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MELANIE DURRANT Brings The Voice With New Single “BAIT & SWITCH”

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By Abel Mavura

(Toronto, ON) – Award-winning, Canadian R&B singer Melanie Durrant released her new single and music video, “Bait & Switch.”  The soulful artist brings her signature edge to “Bait & Switch” produced by Mo’Jointz and CedSolo.  Durrant takes on relationship struggles, the raw honesty of the pain and the joy with the artists’ vulnerability on full display.  In the “Bait & Switch” video, directed by Toronto director The Knemesis, Durrant easily and effectively delivers the drama.  

The Toronto-born singer’s art of storytelling and powerful penetrating voice leaves no room for doubt that Melanie Durrant is in the house and here to stay. You can find “Bait & Switch” off the new album ‘Where I’m At’.

 

Melanie Durrant’s star continues to rise. The multi-talented artist has earned Top 10 charting on CBC’s Weekly Top 20, a feature on Spotify’s New Music Fridays and Apple Music’s Northern R&B, with her latest release. Durrant has also garnered multiple nominations for her previous album, ‘Anticipation’ including two R&B Single of the Year nods at the Juno Awards and R&B Artist of the Year nod at the Sirius XM Indie Awards. The album has 4M streams to date.  The three-time Juno nominated artist travels the country headlining festivals and working alongside Canada’s top artists.

Durrant is also no stranger to international audiences, taking the stage with, Jay Z, 50 Cent, Alicia Keys, David Banner, Jill Scott, Common, Sean Paul and Cissy Houston.  With influences like Minnie Ripperton, Aretha Franklin & Marvin Gaye, Durrant knew she had a lot of work to do.  A life journey that continues every day.  Combining her unique writing style, smooth harmonies, and bold sound, Durrant has helped shape Canada’s diverse soundscape.   Melanie Durrant embodies the Voice.

“Everyone has their limits and many people have been in this kind of situation. My goal was to write music people can relate to.” –  Melanie Durrant“ 

Watch Bait & Switch Video:  

https://www.youtube.com/watch?v=pi7CMtSeijI

 

 

editor
Abel Mavura is a journalist, editor, and writer whose work explores the intersections of cities, migration, and social justice. He tells stories about how people move, survive, and remake urban life under conditions of precarity, drawing on close field engagement and lived experience. Trained as a journalist at the Christian College of Southern Africa, Abel’s early work was rooted in media practice and community storytelling. Over time, his focus expanded into research and critical inquiry, allowing his writing to move fluidly between reportage, analysis, and long-form reflection. He is a graduate of Sciences Po Paris and is currently pursuing research at the University of Cambridge, where his work builds on earlier research into migration and informal housing. Abel is the author of three books, and his writing has appeared across platforms ranging from grassroots and community radio to international and policy-facing spaces. His work is grounded in clarity, ethical storytelling, and a commitment to centring voices often left out of mainstream narratives.

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